Beyond last-click attribution: Other success metrics you should be tracking

Conversions are an important success metric, but they don't tell the whole story. Columnist Kristie Colby discusses the importance of taking the whole customer journey into account.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1UQmGPT
via Benifit from free You Tube traffic from thi traffic generating system