Centro’s DSP enforces app-ads.txt to target authorized ad inventory

As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.

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Martech is Marketing: A Live Q&A with Scott Brinker

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Demystifying visibility metrics in Google Ads

Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

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In a summer lull with your email marketing?

Now is the time to check your program metrics and get your holiday planning on track.

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Google introduces App + Web for unified reporting in Google Analytics

The new capabilities let marketers look at customer data in more complete and flexible ways.

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Your quick-start guide to podcast advertising

Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.

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Sharpen your search marketing skills with an SMX workshop

Choose from one of seven expert-led workshops in SEO, SEM, content, and video marketing (plus a beginner’s Boot Camp!).

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Facebook to remove thousands of outdated interest targets for advertising

(Don’t panic.) The interest targets will be phased out in the coming months.

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Facebook Business Manager with bulk permissions management rolling out

A new look and bulk permission and asset assignment features should make getting things done faster if you know where to look.

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Is your martech leadership failing on SEO? Probably

Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise SEO.

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250ok adds email validation feature

Following tests that show email address misclassified as “undeliverable”, 250ok Validation seeks to help marketers reach engaged consumers.

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Could hands-free smartphones change how consumers interact with brands?

The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement.

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Kubernetes shows promise for managing martech compatibility across platforms

When larger enterprises need a way to keep their martech from spiraling out of control, continuous deployment and integration pipelines from container automation can help.

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Simplifying Google Analytics configuration with Google Tag Manager

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

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Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs?

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Be a clown, advertiser

Create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

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Proposed NYC law would ban sharing of location data within the city

Passage is not guaranteed but it could inspire other local governments to take similar action.

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